WELCOME
Charl Hat | Strategic Property Underwriting & Investment Structuring
Helping Sellers and Agents Unlock Real Value in Commercial & Hybrid Assets
What I Offer:
In today’s investment landscape, commercial properties are not sold — they are underwritten. Investors and lenders are driven by hard numbers, not potential. That’s where I come in:
Consulting Services Include:
Full property underwriting based on current and adjusted NOI
Creative deal structuring (e.g. seller finance, performance earn-outs, staged acquisitions)
Guidance on how to position underperforming or hybrid assets to attract real investors
Drafting investor-facing valuation memos, pitch angles, and upside strategies
Comparison against actual market comps, cap rates, and realistic income multiples
Services & Outcomes
Everything I offer is designed to move you forward, remove uncertainty, and help you structure a deal that sells — whether you're the investor, seller, or agent.
Hourly Consulting – R2,500/hour
What You Get:
Private, one-on-one advisory session — ask your burning questions, get clarity on your deal, pricing, potential, or how to handle tricky investor objections.
How It Helps You:
Walk away with expert insight, practical next steps, and a better understanding of how to move forward with confidence — whether you're evaluating a listing or buying opportunity.
Full Deal Underwriting – R12,500 to R25,000
What You Get:
A full review of rent rolls, expense structures, repositioning upside, potential CAP rates, IRR projections, and creative structuring strategies. Designed to frame your asset or opportunity the way an investor would see it — and want to buy it.
How It Helps You:
Whether you're selling or trying to raise capital, you’ll have a professional-grade financial breakdown and investor logic that justifies your price (or helps you restructure the deal to match reality).
Strategy Engagement – R9,500 to R15,000
What You Get:
Tailored guidance on how to position your asset for maximum investor interest — including what platforms to use, what language to use, and who you should be targeting (e.g. private buyers, JV partners, funds).
How It Helps You:
Avoid generic listings that sit for months. Instead, market your deal the right way, with messaging and structure that appeals to smart money.
1-Hour Strategy Session – R5,500
What You Get:
Live 60-minute Google Meet deep dive. I’ll walk you through where you are, where the opportunities are hiding, and what steps you should take next.
How It Helps You:
You’ll leave with a mini roadmap — clear positioning ideas, packaging strategies, and specific things to act on right now. Great for agents stuck on a tough listing, or owners unsure how to move forward.
Performance-Based Fee – 0.75% to 1.5% (Negotiable)
What You Get:
If your deal closes with my help — whether through my input, network, strategy, or introductions — this success fee applies.
How It Helps You:
It keeps things aligned: no wasted time, just focused energy on closing the right buyer or investor.
Dedicated Deal Funnel & Landing Page — Built to Close - Reach Out
What You Get:
A high-converting, custom-built landing page paired with an investor funnel that’s designed to capture serious leads, tell the property’s story, and drive action. Includes:
Sales page copy written to appeal to serious buyers/investors
Layout and design that visually showcases the asset’s true potential
Lead capture form + automated follow-up email sequences
Integration with your calendar for booking calls
Strategic distribution plan (ads, email, investor networks)
How It Helps You:
Most listings sit because they blend in. This funnel gives your property a clear narrative, a strong value proposition, and a strategic buyer journey — making it easier for serious leads to say “yes” and easier for you to qualify them before spending your time.
Why Work With Me?
Most agents try to sell commercial property using residential logic — focusing on location, potential, and comparables. Serious buyers, on the other hand, care about cash flow, risk, and returns.
I act as a bridge between both worlds, helping sellers and agents unlock bankable value in assets that might otherwise sit unsold.
Let's Connect
If you believe this property deserves to be seen by the right buyers — backed by the right numbers — I’d love to help you get there.
Let’s connect and turn potential into a bankable result.
💬 Reach out today and let’s talk strategy.
Where Most Agents (and Sellers) Go Wrong
Most agents and sellers price commercial property based on hope and potential, not reality. They list on general platforms with a vague description and inflated price, thinking “someone will bite.” But serious investors don’t operate that way. They want real numbers, bankable returns, and a clear path to profitability.
The Price of Getting It Wrong
As a result, these properties sit unsold for months — or years — while interest fades, sellers get frustrated, and marketing costs add up. Buyers dismiss them as overpriced or risky, and the opportunity loses credibility. In many cases, sellers leave millions on the table simply because the asset wasn't packaged or structured correctly from the start.
The Better Way to Structure & Sell
That’s where we come in. We help reposition underperforming or misunderstood properties by underwriting them like a business — using real-world cash flow, risk-adjusted returns, and clear investor language. Then we shape a deal structure that makes sense to buyers and funders, not just to sellers. With this approach, properties get sold — not just listed.
WHAT I OFFER
Trusted by Clients Across the Cashflow Quadrant
I do understand all types of decision-makers from employees to mega investors.
Identify Your Financial Quadrant & Fast-Track Your Path to Wealth!
To the Employee
Learn to launch your business with minimal Capital - Follow 10 simple executable steps. From employee to entrepreneur, side hustler to seasoned investor — I support growth at every stage.
To the Small Business Owner
I help you transition into the Corporate arena. Until you shift from an LLC / Pty Ltd mindset into a C-Corp/Shelf Corporation, the doors to Real Funding and Scale will stay locked. I only work with those who are serious about exiting their current financoal Quadrant.
To the Big Bisiness Owner
Mergers & Acquisition
This is not a mentorship. This is a Strategic Partnership. I step in, diagnose, restructure, and lead execution, You're buying results not advice.
For example: Acquiring four companies, each generating $1 million in EBITDA. Invest $20 million to acquire 4 companies x $5 million each. I would then spend 6-12 months integrating and improving these smaller businesses.
After optimization, I position them to be more attractive, targeting a sale at 8x EBITDA.
The expected sale price is $40 million, effectively doubling the investment.
Initial Investment: $20 million. Sale Price After 12-24 Months: $40 million.
Net Profit: $20 million.
To the Investor
I build investment - grade strategy and deal flow that gives your Capital a Purpose.
TESTIMONIALS
What others are saying
“I listed with another agent for 14 months with no serious offers. After Charl stepped in, he restructured the opportunity, wrote a full investor memo, and helped us secure a creative deal that closed in 6 weeks.”
— Janine M., Commercial Property Owner
“We thought the deal was dead, but Charl proposed a hybrid structure with seller finance and a development clause. Everyone won, and we turned a stagnant listing into a closed deal.”
— Jacques K., Agency Principal
“Charl didn’t just help me find buyers — he helped me understand why they weren’t biting in the first place. His strategy brought clarity and structure, and that changed everything.”
— Melanie S., Seller, Coastal Commercial Asset
“As an investor, I passed on the listing twice — until Charl restructured the deal and presented a clear IRR path with bankable income. We closed quickly, and I now rely on him to vet future deals.”
— Stephen R., Private Equity Investor
STILL NOT SURE?
Frequently Asked Questions
Why should I pay a consulting fee — shouldn’t that come out of the agent’s commission?
Because what I offer goes beyond traditional marketing. Agents list and wait. I underwrite, structure, and position the asset to actually sell — often at a higher price and faster close. Think of it as an investment in unlocking the sale, not a cost.
But my property has so much potential — surely someone will see that?
Potential means nothing without a buyer who can see it, quantify it, and believe in it. Most investors won’t even consider a deal without hard numbers and a clear return path. I help you turn potential into provable upside.
Can’t I just drop the price and hope someone bites?
You could — but then you’re burning value without strategy. I help you maximize perceived value by reframing the deal to appeal to serious, qualified buyers who pay for clarity, not discounts.
What makes you different from a broker or agent?
I don’t just market — I solve. I structure deals based on real-world investor criteria. My role is to translate the asset into a compelling investment case, and back it with numbers investors and banks trust.
What if I don’t sell?
Then you walk away with a blueprint that will outperform every generic listing going forward — and can be reused with confidence. But in most cases, sellers who work with me don’t walk away — they close.
Call 072 681 1150
Email: [email protected]